Reference · Humor-adjusted

The Glossary

Finance terms, defined (badly).

54 entries. Zero fiduciary duty. Tap a term to shop it — or add it straight to your portfolio.

54 entries

A

ADJUSTED EBITDA

noun /ə·ˈjəs·təd·ē·ˈbit·də/

Earnings before interest, taxes, depreciation, amortization, and accountability.

ADJUSTED EBITDA Dad Hat
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ASK ME ABOUT MY MULTIPLES

noun phrase /ask·me·ə·bout·mī·ˈməl·tə·pəlz/

A social opener that ends friendships and starts term sheets.

ASK ME ABOUT MY MULTIPLES Tee
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ASK ME ABOUT MY MULTIPLES

noun phrase /ask·me·ə·bout·mī·ˈməl·tə·pəlz/

A social opener that ends friendships and starts term sheets.

ASK ME ABOUT MY MULTIPLES Dad Hat
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ATTRIBUTION THEATER

noun /ˌa·trə·ˈbyü·shən/ ROI & ROAS

Where every channel claims the conversion and none claim the refund.

ATTRIBUTION THEATER Tee
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B

BLEND

noun /blend/ ROI & ROAS

What you report when platform ROAS gets too optimistic.

BLEND Dad Hat
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BOARD-APPROVED NAP

noun /ˈnap/

The only resolution that passes unanimously.

BOARD-APPROVED NAP Tee
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BPS

noun /ˌbē·ˌpē·ˈes/

Tiny units used to make large feelings sound precise.

BPS Visor
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C

CAC

noun /ˌsē·ā·ˈsē/ ROI & ROAS

Customer acquisition cost; measured in dollars and dignity.

CAC Visor
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CAC IS A LIFESTYLE

noun phrase /ˌsē·ā·ˈsē/ ROI & ROAS

Collecting customers the way others collect stamps.

CAC IS A LIFESTYLE Tee
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CAP TABLE FOR TWO

noun /kap·ˈtā·bəl/

Romance with better vesting schedules.

CAP TABLE FOR TWO Tee
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CIRCLE BACK

verb /ˈsər·kəl·bak/

To postpone a decision until everyone has forgotten who asked.

CIRCLE BACK Dad Hat
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COFFEE IS MY RECURRING REVENUE

noun phrase /ri·ˈkər·iŋ/

ARR, but for the kitchen.

COFFEE IS MY RECURRING REVENUE Mug
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D

DEAL FATIGUE

noun /ˈdēl·fə·ˌtēg/

When the CIM starts looking back at you.

DEAL FATIGUE Mug
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DON'T CARE, FRIDAY

noun /ˌdē·ˌsē·ˈef/

Discounted cash flow, but emotionally accurate.

DON'T CARE, FRIDAY Tee
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DRY POWDER

noun /ˈdrī·ˌpau̇·dər/

Unspent capital; also excellent ski conditions.

DRY POWDER Visor
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F

FCF

noun /ˌef·ˌsē·ˈef/

Free cash flow; also “finally, credible figures.”

FCF Dad Hat
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FULLY DILUTED

adj. /ˈfu̇·lē·də·ˈlü·təd/

How you feel after happy hour and before the cap table update.

FULLY DILUTED Tee
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G

GOING CONCERN

noun /ˈgō·iŋ·kən·ˈsərn/

Still operating; also still eating cold pizza at 11pm.

GOING CONCERN Tee
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GROSS MARGIN GANG

collective noun /ˈgrōs·ˈmär·jən/ ROI & ROAS

A crew that requires contribution margin for membership.

GROSS MARGIN GANG Tee
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H

HAIRCUT

noun /ˈherˌkət/

A polite markdown; rarely involves scissors.

HAIRCUT Dad Hat
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HOCKEY STICK GROWTH

noun /ˈhä·kē·stik·grōth/

A chart shape that appears whenever the board asks for ambition.

HOCKEY STICK GROWTH Tee
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I

IRR-ESISTIBLE

adj. /ˌī·är·ˈär·ə·sis·tə·bəl/

A return profile that makes otherwise rational people lose weekends.

IRR-ESISTIBLE Tee
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L

LBO

noun /ˌel·ˌbē·ˈō/

Buying a company with its own money and calling it strategy.

LBO Dad Hat
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LET'S TAKE THIS OFFLINE

phrase /ˈôfˌlīn/

Let’s continue this where Slack can’t screenshot it.

LET'S TAKE THIS OFFLINE Mug
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LEVERAGED

adj. /ˈle·və·rijd/

Using other people’s money; also your personality after two coffees.

LEVERAGED Dad Hat
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LTV > CAC

inequality /ˌel·tē·ˈvē·ˌsē·ā·ˈsē/ ROI & ROAS

The only math that gets you another quarter of runway.

LTV > CAC Tee
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M

MARGIN EXPANSION

noun /ˈmär·jən·ik·ˈspan·shən/

What Q4 holiday cookies do to your waistband and your P&L.

MARGIN EXPANSION Tee
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MoM

adv. /ˌem·ō·ˈem/ ROI & ROAS

Month-over-month; preferred direction: up.

MoM Visor
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MOVE FAST AND BREAK COVENANTS

verb phrase /müv·fast/

Silicon Valley energy applied to the credit agreement.

MOVE FAST AND BREAK COVENANTS Tee
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MY BURN RATE IS CAFFEINE

noun phrase /bərn·rāt/

Unit economics for people who invoice in espresso shots.

MY BURN RATE IS CAFFEINE Mug
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MY ROI IS COFFEE

noun phrase /ˌär·ō·ˈī/ ROI & ROAS

Best-performing asset in the break room.

MY ROI IS COFFEE Mug
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N

NON-RECURRING

adj. /ˌnän·ri·ˈkər·iŋ/

A one-time item that somehow appears every quarter.

NON-RECURRING Tee
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NOT PROFITABLE, JUST HAPPY

adj. phrase /ˈprä·fə·tə·bəl/ ROI & ROAS

GAAP can wait. Vibes cannot.

NOT PROFITABLE, JUST HAPPY Tee
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O

OOO

adj. /ˌō·ˌō·ˈō/

Out of office; occasionally out of excuses.

OOO Visor
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P

PER MY LAST EMAIL

phrase /pər·mī·last·ˈē·māl/

Polite corporate for “I already told you this.”

PER MY LAST EMAIL Mug
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PIPELINE LOOKS FINE

noun phrase /ˈpīpˌlīn/

Said every Monday. Audited every Friday.

PIPELINE LOOKS FINE Mug
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PIVOT

verb /ˈpi·vət/

To change direction while insisting you meant to.

PIVOT Dad Hat
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PRE-REVENUE

adj. /ˌprē·ˈrev·ə·ˌnü/

Post-vibes, pre-invoices, fully funded by narrative.

PRE-REVENUE Tee
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PROFIT TAKING

verb /ˈprä·fət·ˌtā·kiŋ/ ROI & ROAS

Locking in gains before the narrative changes.

PROFIT TAKING Dad Hat
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Q

QUIET PERIOD

noun /ˈkwī·ət·pir·ē·əd/

A legally enforced mute button with worse vibes.

QUIET PERIOD Mug
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R

ROAS BEFORE BROS

noun phrase /rōz·bi·ˈfôr·brōz/ ROI & ROAS

Loyalty ranked by attribution windows.

ROAS BEFORE BROS Tee
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ROAS IS UP. I'M DOWN BAD.

statement /rōz/ ROI & ROAS

Two truths of every performance marketer.

ROAS IS UP. I'M DOWN BAD. Tee
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ROI

noun /ˌär·ō·ˈī/ ROI & ROAS

Three letters that end every budget conversation.

ROI Dad Hat
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ROI-AL FAMILY

noun /ˌär·ō·ˈī·əl/ ROI & ROAS

Blood is thicker than CAC.

ROI-AL FAMILY Tee
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ROUNDING ERROR

noun /ˈraun·diŋ·er·ər/

Any expense you don’t want to explain; also your last raise.

ROUNDING ERROR Tee
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RUN RATE

noun /ˈrənˌrāt/

December numbers wearing a January tuxedo.

RUN RATE Dad Hat
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S

SANDBAGGING

verb /ˈsandˌbag·iŋ/

Underpromising so hard it becomes a sport.

SANDBAGGING Dad Hat
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SEND THE DECK

imperative /send·ðə·dek/

Three words that end meetings and begin regret.

SEND THE DECK Mug
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SHOW ME THE CASH FLOW

interj. /show·mē·ðə·kash·flō/

What every CFO whispers instead of “I love you.”

SHOW ME THE CASH FLOW Mug
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SHOW ME THE ROI

imperative /show·mē·ðə·ˌär·ō·ˈī/ ROI & ROAS

The ask that survives every reorg.

SHOW ME THE ROI Mug
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T

THIS COFFEE IS CAPEX

noun phrase /ˈkapˌeks/

When you capitalize the caffeine and expense the sleep.

THIS COFFEE IS CAPEX Mug
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THIS MEETING COULD'VE BEEN A SPREADSHEET

interj. /ˈmē·tiŋ/

Calendar revenge in ceramic form.

THIS MEETING COULD'VE BEEN A SPREADSHEET Mug
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U

UNPROFITABLE ON PURPOSE

adj. phrase /ˌən·ˈprä·fə·tə·bəl/ ROI & ROAS

Not a bug. The roadmap.

UNPROFITABLE ON PURPOSE Tee
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W

WILL WORK FOR CARRY

noun phrase /wil·wərk·fər·ˈker·ē/

Compensation strategy of the chronically optimistic.

WILL WORK FOR CARRY Tee
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